[IFA 2011] Anti Sleep Pilot to Announce European Rollout Plans

Following the recent successful launch of Anti Sleep Pilot in the UK and Belgium, ASP is now ready to launch across the rest of Europe
Anti Sleep Pilot, an innovative, scientific and affordable in-car system for monitoring driver alertness levels to prevent fatigue-related traffic accidents, today announces that it will be available for product demos or meetings at this year’s IFA Berlin Sept 2nd to 7th. Following the successful launch in UK and Belgium, ASP is keen to look for partners and opportunities in other European markets including Germany, France, Spain and Italy to continue its ambitious European roll out plans.
According to a report from the UK Department for Transport, a review of international evidence suggests that driver fatigue may be a contributory factor in as many as 20 percent of all road accidents. In the UK, approximately 20 percent of collisions on motorways are caused by fatigue, resulting in injury or fatality, costing an estimated £1,600 million per year.
“We’ve been overwhelmed by the response that the Anti Sleep Pilot has around the world.” says Troels Palshof, CEO and founder of ASP Technology. “It’s clear that we have hit on a problem which is found throughout the world. Driver fatigue causes too many deaths and we believe it will also be the next big focus for road safety campaigners. By launching the ASP, we hope that we can help reduce this sad statistic and make motorists more attentive to their tiredness levels.”
Unlike solutions offered by a limited number of luxury carmakers, Anti Sleep Pilot is not designed to wake up a driver once they have fallen asleep, as this is often too late to prevent accidents. Instead, Anti Sleep Pilot helps drivers to completely avoid getting into dangerous situations caused by tiredness. The dash-mounted device calculates the driver’s fatigue level during a drive, maintains alertness through simple tests and advises with a light and sound signal when to take a preventive break before the fatigue level becomes critical.
Before using the device the first time, the driver takes a short questionnaire to find their individual risk profile. To predict driver fatigue, Anti Sleep Pilot combines this profile with drive data that automatically registers via built-in sensors. The data includes time driven, time of day and reaction time to simple tests, which also serve to maintain alertness. In total, the device uses 26 scientifically validated input parameters to calculate driver fatigue. Ideal for both longer drives and daily commuting, each Anti Sleep Pilot can be used by a limitless number of drivers, as long as they have undertaken the risk profile questionnaire. Additionally, as the Anti Sleep Pilot is attached to the dashboard via a magnetic sticker, no installation process is required and it can be retro-fitted to every vehicle.
Ole Norregaard, a specialist in sleep medicine and chief physician at Aarhus University Hospital, added: “If we are to reduce the number of road traffic accidents related to tiredness and the lack of sleep, motorists have to become better at taking breaks and avoiding driving while tired. Anti Sleep Pilot objectively aims to warn drivers when they are too tired to drive.”
Original post by Mia Eun

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