ST. LOUIS, March 1, 2011 /PRNewswire/ — To help local florists compete effectively with national order gatherers, ActionPoint Marketing has launched My Special Dates, an innovative reminder service that local florists can offer to their customers.  The service notifies customers in advance of gift-giving occasions and links them directly to a local florist to purchase gifts, helping to increase direct sales.

Here’s how it works:  Consumers sign up for My Special Dates through their local florist and provi…

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