NEW YORK, March 1, 2011 /PRNewswire/ — James Allen‘s new iPhone and iPad application enables you to view more than 20,000 actual diamond photos from the convenience of your mobile device. Using the custom-built Virtual Loupe® feature, the application lets you inspect every single diamond up close, exactly the way a jeweler does. With a simple touch, you can view any diamond’s laboratory report and compare prices, no matter where you are.

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