SEOUL, Korea (AVING) — Hankook Chinaware(representative Kim Young-sin, www.hankook.com) opened exclusive showroom of ‘Prouna’ at Jamsil Lotte Hotel World in Seoul, Korea. Prouna is a luxury brand launched in 2003 and Hankook Chinaware focused on luxury tableware market through Prouna.

Even though ‘Prouna’ have earned a reputation in abroad by locating its store at Harrods Department in UK and delivering to Royal of Middle East, it is said that its domestic naming had not reached to global naming. So, opening exclusive showroom of Prouna is a kind of ‘reverse-entering’ strategy bringing its performance and reputation in abroad into Korea.

Products only for Harrods Department as well as the existing Prouna products such as teacup and bowl carved…

Original post by Mia Eun