NEW YORK, USA (AVING) — For many women with frizzy, coarse, unruly hair, there’s no limit to what they would spend—or undergo—to achieve sleek, smooth, straight strands. With the advent of keratin-based salon straightening treatments, women are clamoring for the unprecedented smoothing benefits, spending upwards of $250 to experience the dramatic effects the services promise.

As the popularity of these treatments increases, more and more women are seeking a safe, affordable at-home alternative to the pricey salon treatments. John Frieda Hair Care introduces the first at-home answer to semi-permanent straightening: Frizz-Ease 3-Day Straight semi-permanent styling spray. From the experts who pioneered frizz fighting two decades ago with the launch of Fr…

Original post by Mia Eun