Sennheiser will introduce itself at the CES 2010 with a new corporate design
BERLIN, Germany (AVING) — At the International Consumer Electronics Show (CES) in Las Vegas from 7th to 10th January 2010 the audio specialist will be introducing itself for the first time with a new design.
“The new corporate design brings our profile into focus and is an important step within the framework of the brand strategy. Throughout this process it was important for us to ensure Sennheiser’s three brand values – premium quality, passion and progression – are reflected even more clearly and further enhance the brand,” says Susanne Seidel, President Global Marketing at Sennheiser.
The previous “Blue Room”, evolved into the “Brand Stage” with the characteristic sweeping S derived from the logo. A stronger brand and image hierarchy should prov…
Original post by David Bae
